Dick Samson's Page

It's a hard sell, getting people to look at what they don't want to think about. But Gene Cutler makes it work. View his video to see how:

Gene made this video using the built-in camera on his Dell PC. First he created a script, which he posted on a…

The best sales professionals don't sell at all. They start by believing passionately in their product or service, then help people buy (or not buy if there's no fit).

Todd Stein, a top producer in the long-term care solutions field, exemplifies this principle in spades. His background,…

Why does the "3 in 4 Need More" campaign have the potential to build long term care industry sales just as the "Got Milk" campaign boosted milk consumption? Jonas Roeser, Senior Vice President of Marketing & Operations for LTC Financial Partners (LTCFP), explains.…

Whether a local paper sees fit to run your news item or not, these options may be golden:

1. Use your releases, or the information in them, in drip emailings to your satisfied clients, asking for referrals.  For example, leverage a release on a topic such as tax-deductibility: “Tax time is coming again.  Remember to talk with…