How Michael Fitzpatrick Got Featured in a CPA Magazine

Recently Michael was asked to write an article for the NJ Society of CPA’s Magazine, 20,000 circulation. (Click to view, below.)  How can you do as he did?

PPR FORUM: How did you get the article placed? And did you have to pay anything?

MICHAEL: They contacted me. No, I did not pay anything.

PPR FORUM: Where did you get the content for the article, and how did you put it together?

MICHAEL: I use a ghost writer (she was $100) and I usually spew out a bunch of thoughts and what I am looking to accomplish and who the audience is. I also asked Jonas Roeser and the LTC Financial Marketing Department for assistance and used a few pieces from an older press release that Jonas sent me.

PPR FORUM: What do you hope to gain from the article's publication?  And how does that fit into your business-development strategy?

MICHAEL: I will gain credibility, publicity and exposure from the article, and it fits into my business development strategy because I believe a diversified marketing portfolio is essential to growing your business.

PPR FORUM: In what ways do you plan to make use of the published article?

MICHAEL: On my website, emailed to Strategic Partners, etc.

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Michael FitzPatrick is a Partner and Board Member of LTC Financial Partners.

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Tags: CPA, Financial, LTC, Partners, care, insurance, long, term


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