Home
- What members see

January 2011 Blog Posts (3)

3in4 Campaign Gains Interest, Helps Agents Close Sales

Why does the "3 in 4 Need More" campaign have the potential to build long term care industry sales just as the "Got Milk" campaign boosted milk consumption? Jonas Roeser, Senior Vice President of Marketing & Operations for LTC Financial Partners (LTCFP), explains.…

Continue

Added by Dick Samson on January 6, 2011 at 7:40pm — No Comments

How to Profit from Releases Even if They DON'T Get Into Print

Whether a local paper sees fit to run your news item or not, these options may be golden:

1. Use your releases, or the information in them, in drip emailings to your satisfied clients, asking for referrals. For example, leverage a release on a topic such as tax-deductibility: “Tax time is coming again. Remember to talk with…

Continue

Added by Dick Samson on January 6, 2011 at 3:30pm — No Comments

Increase Your Odds of Making It into a Local Paper

When you have a news item or release, how can you increase your chances of seeing it in print? These suggestions may help:

Contact one or more of the papers it was sent to. Ask, “Did you get the release?” Or check who within the organization should have gotten the release, and whether they reviewed it. If it passed them by, offer to resend the release or to drop it off at their offices.