Forbes.com: The Single Greatest Marketing Tool

Click on the link to read an article by Lisa LaMotta for Forbes, with a great overview of the basics of PR. 

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Check out this motivational PR Advice Slideshow from Forbes.com

Quick, excellent points about PR to inspire you to start today!  

Read the advice posted on a PR website blog here:  In PR, One Thing Can Lead to Another 

You have the press release.  You're contacting the media.  Now how to create a buzz and get that story out there?

You can read the article here: …

When you send a press release out to your target publications, you will want it to read like a compelling article and be in the format that is acceptable to that publication. Although a great goal is to convince a media outlet to assign their own writer to cover your story, it is far more common that an editor will decide to run your press release verbatim.  Either way, your press release/article must be well-written in order to be noticed in the first place. Here are some great tips on…

 The most important part about Public Relations is creating a buzz!  Here is an article with tips, links, advice and motivation.  

Small business owners can handle their own public relations without wasting valuable time and money.

BY TASHA CUNNINGHAM

See the article on the Miami Herald website here: …

Check out this video which was produced by a marketing company, and has some nice and certainly useful tips.