How Michael Fitzpatrick Got Featured in a CPA Magazine

[PPR Administrator]

Recently Michael was asked to write an article for the NJ Society of CPA’s Magazine, 20,000 circulation. (Click to view, below.)  How can you do as he did?

PPR FORUM: How did you get the article placed? And did you have to pay anything?

MICHAEL: They contacted me. No, I did not pay anything.

PPR FORUM: Where did you get the content for the article, and how did you put it together?

MICHAEL: I use a ghost writer (she was $100) and I usually spew out a bunch of thoughts and what I am looking to accomplish and who the audience is. I also asked Jonas Roeser and the LTC Financial Marketing Department for assistance and used a few pieces from an older press release that Jonas sent me.

PPR FORUM: What do you hope to gain from the article's publication?  And how does that fit into your business-development strategy?

MICHAEL: I will gain credibility, publicity and exposure from the article, and it fits into my business development strategy because I believe a diversified marketing portfolio is essential to growing your business.

PPR FORUM: In what ways do you plan to make use of the published article?

MICHAEL: On my website, emailed to Strategic Partners, etc.

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Michael FitzPatrick is a Partner and Board Member of LTC Financial Partners.
MICHAEL'S ARTICLE: Click here.