When used with discretion, social media sites offer fruitful ways for consumers and insurance agents to connect.
Clockwise from top left: Denise Gott, Stana Martin, Kim Beckham, Jerry Levy, Gabrielle Gelo, and Gene Cutler
So says Denise Gott, CEO of ACSIA Partners LLC, one of America’s largest agencies specializing in long-term care solutions.
“Without safe places like Facebook,” Gott says, “insurance agents may resist reaching out to friends who could use their help. And those needing insurance may resist reaching out to friends in the business.”
Social media sites like Facebook, LinkedIn, and Twitter make it easy to connect in low-key ways, according to Gott. “Our people avoid the hard sell,” she says. “That’s important. Mostly they just make clear they’re in the business. And they post useful information that friends appreciate. For example, a reminder of long-term care insurance deductions available at tax time, or facts on who needs protection, or available policy types.”
Agents who get lots of inquiries from friends tend to post regularly, maintaining an ongoing presence and dialog. Five examples:
Whether you’re a consumer or business professional, social media can be an especially good place to shop for items such as insurance, according to Gott. “It beats impersonal search engines or banner ads,” she says. “It’s a comfortable way of connecting with someone you know and trust, or soon get to know and trust.”
>> Shortcode for this article (for easy posting in social media): https://goo.gl/3lhYmR
Originally published in The Longer Lifestyle
Views: 59
Tags: facebook, insurance, linkedin, long term care, social media, social media marketing, twitter
Anyone in any profession may apply.
Current members are mostly specialists with ACSIA Partners.
Members may be accepted singly or in organizational blocks. Fees apply. Inquire
© 2023 Created by Dick Samson.
Powered by
You need to be a member of Personal PR Forum to add comments!
Join Personal PR Forum