The only way to know how social media can work for you is to start experimenting with it!  It's the kind of thing that has to be experienced to truly understand.  Try a couple or a few kinds of social media on a personal level to get used to how they work and find the one that may work best for your style and time available.

For more inspiration, here are some good ideas to help you effectively utilize your social media tool of choice, in this article by Malcolm Faulds of Inc. Magazine:

Inc. Insights into Effective Use of Social Media

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